AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on iOS in Latin America: Q3 2025
Explore the performance trends of leading beauty retail apps on iOS in Latin America during Q3 2025, highlighting downloads and active user statistics.
In the third quarter of 2025, the top beauty retail applications on the iOS platform in Latin America demonstrated varied performance trends. The data, sourced from Sensor Tower, provides insights into downloads and active user engagement.
O Boticário saw a notable increase in weekly downloads, peaking at approximately 90.7K by the end of September. Weekly active users also rose significantly, reaching over 1M during the same period.
Beleza na Web: Cosméticos maintained a relatively stable download rate, fluctuating around 13K to 14K throughout the quarter. Active user numbers experienced a slight dip, settling around 235K by the end of September.
Natura (Oficial) experienced a gradual increase in downloads, peaking at 16.6K mid-September. The app's active users showed an upward trend, reaching approximately 316K at the quarter's close.
SEPHORA: Maquiagem e Perfumes demonstrated a steady download pattern with slight fluctuations, averaging around 11K weekly downloads. Active user engagement remained consistent, hovering around 147K by the end of the quarter.
Época Cosméticos & Perfumaria showed a modest decline in downloads, ending the quarter with about 7.4K. Active users remained stable, with a minor decrease to approximately 210K by the end of September.
For more detailed insights and analytics, visit Sensor Tower.
